Phobia
Media and Entertainment
Phobia is a pioneering horror VR experience that marks one of the Indian film industry’s earliest and most serious ventures into virtual reality. Built as a narrative extension of the feature film, it doesn’t just retell the story in a headset—it pulls viewers into its world, one unsettling detail at a time.
Extending the Film Into An Immersive World
Starring Radhika Apte and directed by Sairam Sagiraju, the experience extends the universe of Phobia into an immersive format. Instead of a traditional trailer on a screen, audiences inhabit the same space as the character, discovering a new, experiential way to encounter and anticipate a film through VR. It reframes film marketing as something you feel and navigate, not just watch.
Crafting Cinematic VR For Horror
The project uses cinematic VR techniques—precise staging, spatial sound, and 360° framing—to control what the viewer notices and when. Every creak, shadow, and off‑screen sound is carefully choreographed to heighten tension, using presence itself as a storytelling tool. The result is a slow, deliberate build-up of dread that belongs uniquely to VR.
Festivals, Events, And A New Kind Of Film Marketing
Designed for festivals and curated events, including the London Indian Film Festival, Phobia showcases premium VR as a cutting‑edge marketing tool for feature films. It turns promotion into an experience that stands on its own, giving audiences a reason to talk about the movie long before they enter the theatre—and offering studios a powerful new format to extend their stories beyond the cinema screen.